Guessing eventually leads to wasted time, effort and money.  Sound business decisions are rooted and grounded in financial reality. The one thing business owners cannot ever afford is to fool themselves. A business must be anchored in financial reality to survive and thrive.

Don’t let the above information on cash flow statements overwhelm you. For now the main point to remember is that cash is real money. It is one of the only two indisputable facts in your financials. It is the lifeblood of your business and it will determine the destiny of your operation.