Your business reflects the decisions you have made, are making and will make in the future. Are you making informed decisions or guessing about what you need to do when facing critical choices?

Some actions yield greater results than others. Some contestants win more frequently than their opponents. The Pareto Principle, better known as the 80/20 rule, states that not every action produces a proportional outcome.

The language your numbers speak paints a picture of your performance, productivity and profitability. That picture forms a pattern and tells a story. Your story will show you how to move forward to manage and build your cash flow.

Most businesses struggle to have enough cash because they don’t know how to understand, interpret and use the numbers in their business. These lessons will teach you how.

Guessing eventually leads to wasted time, effort and money.  Sound business decisions are rooted and grounded in financial reality. The one thing business owners cannot ever afford is to fool themselves. A business must be anchored in financial reality to survive and thrive.

Don’t let the above information on cash flow statements overwhelm you. For now the main point to remember is that cash is real money. It is one of the only two indisputable facts in your financials. It is the lifeblood of your business and it will determine the destiny of your operation.